Commercial operations in biopharma run in cycles, driven by product launches and other key growth opportunities.

 

Building commercial operations that can achieve strategic goals requires deep knowledge of product lifecycles, launch challenges and commercial best practices. Pharma Initiatives has built commercial operations to deliver needed results for dozens of high growth and pre-launch organizations. Examples of our work in Commercial include:

Commercial Examples

  • Implemented a new product commercialization framework for a midsized pharmaceutical company, including development of tools, templates and processes necessary to support the framework, building a SharePoint environment to support workflow automation and training staff on the use of the new framework.

     

  • Redesigned the new media outreach function of a top-five pharmaceutical company to more closely align resources with newly revised strategic goals.

     

  • Defined, documented and rolled out processes in support of the use of new tools for content management for sales teams for a midsized pharmaceutical company.

     

  • Redesigned the sales and marketing function for a pharmaceutical commercial software and services company, including roles, responsibilities, metrics and incentive systems.

     

  • Designed, developed and oversaw the implementation of the sales medical education and training program for a new product launch in the EU for a top-three biopharmaceutical company.

     

  • Identified business requirements, developed a request for proposal and managed the vendor selection process for a customer relationship management system to replace current ad hoc systems on behalf of a small biotech firm.

     

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